“Baked feta pasta! Have you already tried this viral hit pasta? I have. Just this morning when I invented it”. With these words I started of the original blog post 1,5 years ago – with a twinkle in my eye. The funny thing is that #uunifetapasta actually turned into a viral hit in Finland and everybody was cooking it. By everybody I mean EVERYBODY! The feta cheese sales went up 300 % here, the shops were running out of baked feta pasta ingredients and by this date the original uunifetapasta recipe post has over 2.7 million views. Finland has 5.5 million inhabitants, to put things into perspective.